Featured work

Here you will find a curated collection of the campaigns, concepts, and creative work I’ve developed. Explore the ideas, strategy, and craft behind each project.

Advertising & Design Work

This magazine advertisement was created for Air France to highlight the brand’s La Première in-flight dining experience by elevating it as a blend of luxury, craft, and French culinary heritage. Designed as a full-spread placement, the ad pairs a refined food presentation with clean, modern typography and the tagline “Where Taste Meets Tradition” to reinforce Air France’s identity as both globally sophisticated and authentically French. The layout emphasizes simplicity and elegance, allowing the cuisine to take center stage while guiding the reader naturally into the menu on the adjacent page. For this project, I developed the concept, directed the visual style, and designed the overall composition to create a cohesive piece that communicates both premium quality and cultural pride.

This concept promotes Prince Edward Island as the Official Travel Destination of the NHL through an in-flight tray table advertisement designed to reach travelers at a moment when they’re already thinking about where to go next. Using the headline “A Slapshot Into Your Next Adventure,” the ad blends PEI’s dramatic coastal landscape with a subtle nod to hockey culture, integrating the tray table’s drink holder as a puck to reinforce the NHL partnership. Working alongside my classmate Audrey Ridder, my role included developing the concept, writing the headline, and guiding the visual direction to create a placement that feels clever, strategic, and travel-minded.

Conceptual Campaign Work

MARTHA STEWART BEDDING CAMPAIGN: This campaign reimagines a Martha Stewart bedding line for an overlooked audience - ambitious, culturally proud Millennial Latino men. Guided by the insight that existing luxury bedding advertising rarely speaks to this demographic, the “Sleep Like a Jefe” Collection blends heritage-inspired design with contemporary minimalism to create a product and message that honors both identity and ambition. My social media executions position rest as a form of power in order to connect the hustle of modern success with the restorative value of premium bedding. Drawing from the campaign’s masculine, sleek aesthetic direction, each ad features rich textures, warm desert tones, and subtle cultural cues rooted in Latino heritage. Partnered with my peer Frances Sanderson, I developed the concept, wrote the headlines, and designed the visual layouts to create a cohesive campaign that elevates cultural pride while redefining what luxury means for a new generation. Please see a carousel of the final advertisements from the campaign below.

  • Facebook Advertisement 1

  • Facebook Advertisement 2

  • Facebook Advertisement 3

  • Magazine Advertisement 1

  • Magazine Advertisement 2

  • Magazine Advertisement 3

TUBI PARTNERSHIP PRESENTATION DECK FOR HILTON: During my internship with FOX Corporation’s Tubi Ad Sales & Integrated Marketing team, I contributed to the development of branded content partnership decks for national advertisers, including Hilton Hotels. This project involved translating brand objectives into compelling creative concepts, audience insights, and platform-specific executions that demonstrated how Tubi’s sponsorship opportunities could elevate Hilton’s storytelling across streaming environments. This is a strong representation of my ability to combine design, strategy, and brand understanding to produce polished, client-facing materials within a fast-paced media landscape.

  • Tubi High-Impact Sponsorship Opportunities Presentation Deck for Hilton Hotels

  • Back 2 School Tentpole Sponsorship

  • Relaxation Reset Thematic Takeover Sponsorship

  • Branded Vignette Series Sponsorship with Tubi Young Adult Originals

  • Scripted Feature Opportunity with Sidelined: Intercepted

Narrative & Editorial Work

As part of a semester-long group project, Emma Larkin, Jared Battaglia, Abigail Shaw, Caroline Rhem and I worked together to create Golden Connections, a blog dedicated to supporting elderly women with autoimmune diseases through accessible information, thoughtful storytelling, and community-focused content. My role centered on editorial strategy and long-form writing, where I produced research-driven articles that translate complex health topics into clear, empathetic, and actionable content. One of my posts examined how the Multiple Sclerosis treatment Ocrevus leverages Instagram and YouTube to reach older women navigating the disease, while another explored how Facebook’s targeted advertising and community groups support elderly women managing autoimmune conditions like arthritis. Across these pieces, I combined credible research, media analysis, and audience insights to create content that feels both informative and human, reinforcing the blog’s mission to empower readers with knowledge and connection.

Below, you’ll find some images and excerpts from my specific blog posts. You can visit the entire blog at the link here!